WE’RE A REFLECTION OF THE COMPANY WE KEEP – KEVIN MURPHY OWP INITIATIVE ANNOUNCED! Proud of Our Supplier, Kevin Murphy We recently received an email with some documentation from one of our favorite hair care brands, Kevin Murphy. Let me tell you – we were blown away by their commitment to reducing the amount of plastics going into our oceans – and their plans to recover 360 tons per year in their new Ocean Waste Plastic bottling initiative! Watch their short, informative video below.

JAZZ PERFORMANCE AT IRA LUDWICK SALON You’re Invited to a Jazz Quartet Performance at the Salon Start 2019 off on an eventful beat by attending our Special Event – Live Acoustic Jazz in the Salon on Sunday, January 6, 2019 from 2 p.m. to 4 p.m. We’re featuring a jazz quartet and vocalist from Yellow Door Concerts – and attendance is free! We’ll be serving complimentary refreshments. Please consider a donation to the performers to help compensate them for the entertainment. RSVP to ira@iraludwicksalon.com – limited to 100 attendees. We look forward to seeing you on January 6, 2019!

CELEBRATING SUBURBAN HOSPITAL’S 75TH ANNIVERSARY Suburban Hospital Diamond Ball Suburban Hospital’s Diamond Ball was an amazing event to celebrate the hospital’s 75th anniversary and raise funds for the expansion of the campus to create a new, world class medical facility here in Bethesda. The evening brought in more than $1 million. We’re so proud of Katie, who serves as the Chair of the Suburban Hospital Foundation’s Board of Trustees. Both Katie and our salon were a prominent part of the effort!

THE INTERCOIFFURE DIFFERENCE Hairdressing – A Noble Profession In 1976, I was 19 years old and working for Michael Piano, a Georgetown salon owner who was a student and devotee of Vidal Sassoon. We were at the Plaza Hotel in New York City, attending Atelier, the preeminent hairstyling conference, and my role was to assist Michael onstage as he demonstrated his innovative techniques to straighten and highlight hair. As I studied our audience, a roomful of elegantly dressed ladies and gentlemen who watched and listened carefully to Michael’s presentation, I had an epiphany, a true ‘wow’ moment: At its best, hairdressing is a noble profession. Finding My Calling In that moment, on that stage, I found my calling and my community— Intercoiffure , the conference’s sponsor and an international organization comprised of the top one percent of salons around the world. I returned to Washington committed to Intercoiffure’s extraordinary focus on both artistic and business innovation. When I opened my own salon in 1984, I worked hard to gain admission to this elite group of leaders in the hair and fashion industry. Intercoiffure Philosophy Intercoiffure’s philosophy is built on the concept of elevating our industry through fellowship. The association celebrates and promotes the principles of fraternity, friendship, fashion and finance. At its core, Intercoiffure facilitates the open sharing of technical, stylistic and business knowledge and experience. Continuous education, mentorship and opportunities that advance genuine creativity in fashion and personal care are key to Intercoiffure’s success and its stellar reputation as the standard bearer of the hairdressing industry. How Intercoiffure Impacts My Clients’ Experience I am constantly impressed with our members’ passion for both the artistic and business aspects of style. The association partners with top designers to think about where fashion is going. Members share their creative concepts, think about how trends are created, and learn how to anticipate what is going to be in demand six months from now. Members also anticipate changes in the business landscape—assessing and developing solutions to the impact of e-retail on a salon’s financial viability, for example, and fostering innovative programs that highlight the importance of the client experience. All members, and stylists everywhere, benefit from these collaborations. What does my membership in Intercoiffure mean to you as my client? First, I am in continuous contact with the best minds in the style and fashion industry, so you can rest assured that my salon is at the leading edge of style trends and practices. Second, my salon’s adherence to Intercoiffure’s high standards of professionalism and creativity means that our stylists are celebrated and supported through continuing education, training and mentorship. Crucially, our team values working together in pursuit of excellence in our craft and a warm, welcoming experience for everyone who walks through our door. I still have those ‘wow’ moments when I attend Intercoiffure’s semi-annual conferences. It’s an honor to have a place at the table and an opportunity to advance the creativity, fellowship and business acumen of our profession’s best.

AN EASIER PATH TO LUXURIANT EYELASHES—REVITALASH® We all celebrate long, thick, noticeable eyelashes. They are a beauty basic and we turn to mascara, dyes, extensions and false lashes to augment nature’s initial endowment. The quest for great lashes is a given, but it can also be an unending slog. We think there’s another option for women who want luxuriant, compelling eyelashes but don’t want to commit so much time and effort to the cause: RevitaLash, an eyelash conditioner that strengthens, lengthens and darkens eyelashes with minimal effort and at a reasonable cost. The Feel Good Story Behind RevitaLash There’s a good story behind this product. RevitaLash was originally formulated by Dr. Michael Brinkenhoff for his wife, Gayle, who was disheartened by her thinning eyelashes, a side effect of her chemotherapy treatment for breast cancer. More than a decade later, her experience still resonates— the Brinkenhoffs donate a percentage of the proceeds from RevitaLash sales to fund breast cancer research and education. How RevitaLash Strengthens Eyelashes So how does it work? RevitaLash combines just a few key ingredients to strengthen lashes, including panthenol, a derivative of the B5 vitamin that enhances the appearance of hair by promoting growth, repairing damage and improving sheen. Two other ingredients, chlorphenesin and a lipid compound, are both associated with increased hair growth. Application is quick and uncomplicated: Once each day, you apply a thin line of the conditioner to the base of your eyelids, where the lashes emerge, taking care not to avoid contact with the eye itself. That’s it! How to Get Started with RevitaLash In about four weeks (the normal growth phase of your hair follicle), you will see longer, thicker, more resilient and, in many cases, darker lashes. By the time you need a second applicator, you may be able to forego mascara altogether. Luxuriant natural lashes are a compelling beauty asset, augmenting your personal style and promoting self-confidence. We suggest you give RevitaLash a try. You will be impressed by the results, which are, well, eye-catching!